The U on iTunes U - Terms

AVC (Advanced Video Coding)

AVC or Advanced Video Coding, is a digital video codec standard that is noted for achieving very high data compression.

It uses state-of-the-art coding tools and provides enhanced coding efficiency for a wide range of applications, including video telephony, video conferencing, TV, storage (DVD and/or hard disk based, especially high-definition DVD), streaming video, digital video authoring, digital cinema, and many others.

Advanced Video Coding (commonly referred as H.264/AVC) is the newest entry in the series of international video coding standards. It is currently the most powerful and state-of-the-art standard, and was developed by a Joint Video Team (JVT) consisting of experts from Video Coding Experts Group (VCEG) and Moving Picture Experts Group (MPEG).

People who use video for their information on iTunes U will want to use AVC with their videos so that a standard will exist with all the videos on the site. It will also make the it easier to play on multiple operating systems.

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