The U on iTunes - Terms
AVC (Advanced Video Coding)
AVC or Advanced Video Coding, is
a digital video codec standard that is noted for achieving very
high data compression.
It uses state-of-the-art coding tools and provides enhanced coding
efficiency for a wide range of applications, including video telephony,
video conferencing, TV, storage (DVD and/or hard disk based, especially
high-definition DVD), streaming video, digital video authoring, digital
cinema, and many others.
Advanced Video Coding (commonly referred as H.264/AVC) is the newest
entry in the series of international video coding standards. It is currently
the most powerful and state-of-the-art standard, and was developed by a Joint
Video Team (JVT) consisting of experts from Video Coding Experts
Group (VCEG) and Moving Picture Experts Group (MPEG).
People who use video for their information on iTunes U will want to
use AVC with their videos so that a standard will exist with all the videos
on the site. It will also make the it easier to play on multiple operating
systems.